The Challenge
I stepped in as President during a critical moment. The company was burning through $2M per month with no clear path to profitability. We had strong market position but unsustainable economics.
The Turnaround
Cost structure overhaul - Identified where spend wasn’t driving growth and cut ruthlessly. This wasn’t about layoffs—it was about eliminating inefficient spend that had accumulated during rapid growth.
Revenue focus - Shifted from growth-at-all-costs to profitable growth. Changed incentives, metrics, and priorities across the organization.
Operational discipline - Implemented systems for forecasting, accountability, and decision-making that the company had outgrown.
The Results
- Burn reduced from $2M/month to sustainable
- Revenue grew past $100M
- Laid foundation for acquisitions of Snagajob and Seasoned
Key Lesson
Turnarounds aren’t about cutting—they’re about focus. The cuts create space to invest in what actually works. Most struggling companies have a viable business buried under accumulated complexity.